“The denim shirt is a throwback to iconic images of cinema: Brando’s
chest, James Dean in ‘Giant’. It’s an item that can be found in men’s wardrobes
and that women have creatively adapted.
The denim shirt originated with factory workers and cowboys. Its
current form has a western cut, tailored and yoked with pearl buttons, and was
conceived at the end of the 19th century for the rodeo. This item with pomp and
grandeur never gets dirty and ripens with age.
The beatniks and the Hell’s Angels helped popularise denim in the
uniform of rebellion. It was undoubtedly clothing made for rebels, and as we
step into the next decade, denim grew in notoriety with George Harrison &
Bob Dylan, followed by Faye Dunaway, Michelle Philips, Gainsbourg, Jane Birkin
& Brigitte Bardot… The very essence of cool.
Today in homage of the muses of the past and the current 70’s revival, the denim shirt is back, tailored & sexy.”
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